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Video Script




WORKING TITLE:�Magnetic Magnetism

��� PREPARED FOR:�Chris Clee

Magnetic Metals, Inc.

���� WRITTEN BY: Vmatrix, Inc.�

DRAFT:��������������� Version 1.0

DATE: August 4, 2006




B-Roll:�� Grainy b&w pics of Camden plant as wartime parts maker

B-Roll:�� Nickel Alloy Laminations (vintage pics) 



B-Roll: Animated Montage of MM products fly through screen

B-Roll: Montage of MM products continues 

B-Roll:�� MM logo appears out of the montage of products to screen full.

B-Roll:�� Fullscreen of Map of North America

Camden, Anaheim, Nogales highlighted with MM logos.

MUSIC (1940s BIG BAND) NATS FULL:����

VOICEOVER:���  MAGNETIC METALS IS A SPECTACULAR AMERICAN SUCCESS STORY, BEGINNING IN THE DARK DAYS OF 1942, AS THIS COUNTRY WAS GEARING UP FOR WORLD WAR TWO.  

MAGNETIC METALS, ESTABLISHED IN CAMDEN, NEW JERSEY, WAS A SMALL U-S DEFENSE CONTRACTOR MAKING HIGH-GRADE NICKEL ALLOY LAMINATIONS FOR AMERICAN MILITARY HARDWARE. 

SNEAK MUSIC OUT  

NO ONE COULD HAVE PREDICTED THEN, THAT THIS SMALL COMPANY WOULD GROW TO BE AN INDUSTRY GIANT NEARLY SEVENTY YEARS LATER.

NOW, AT THE BEGINNING OF THE 21ST CENTURY, MAGNETIC METALS, STILL TRUE TO ITS SOUTH JERSEY ROOTS, IS GROWING WITH CUSTOMER DEMAND TO OPEN TWO MORE PLANTS IN ANAHEIM CALIFORNIA AND NOGALES, MEXICO.

B-Roll: Nogales plant in action
NATSOUND FULL   (NOGALES PLANT ACTIVITY)
B-Roll: More Nogales plant in action







B-Roll: Airplanes, CAT-Scan Machines, Tanks, Satellite Dishes, Hair Dryers, Telephone Transformers

VOICEOVER:� MAGNETIC METALS...THEIR PRODUCTS MAY NOT BE GLAMOROUS, BUT THEY CERTAINLY ARE NECESSARY.

THEIR PRODUCTS ARE OFTEN HIDDEN AWAY, BUT THEY'RE ALWAYS CRUCIAL  COMPONENTS OF THINGS YOU USE EVERY DAY.

ACROSS THE WORLD, THEIR CUSTOMERS MAKE THINGS CRAFTED BY MAGNETIC METALS CRITICAL FOR YOUR TRAVEL, YOUR HEALTH, YOUR COMMUNICATIONS, AND YOUR ENTERTAINMENT. AND MAGNETIC METALS QUALITY CONTROL ENSURES ITS PRODUCTS ARE SAFE AND RELIABLE.

Talking Head

Jesus _____

MM Nogales Plant Mgr. 

B-roll:� More Nogales plant shots

Jesus (Nogales boss ): (Talks about the extreme mechanization of the plant, the highly skilled work force,the precision with which the Nogales plant performs original or value-added work on extremely small parts.  Also, because Nogales is in North America and the personnel speak English, there's no 12-hour time-difference and difficult communication like there is with Chinese vendors.)
B-Roll:� Still or video of conference table of engineers poring over blueprints.
VOICEOVER:� AND THAT KIND OF DEPENDABILITY DOESN'T JUST HAPPEN BY CHANCE. NO DETAIL IS TOO SMALL FOR THE INCREDIBLY SKILLED TEAM OF ENGINEERS AT MAGNETIC METALS, IN THEIR NEVER-ENDING QUEST FOR SATISFIED CUSTOMERS.
Talking Head

MM Engineering Chief

MM Engineering Chief):� (Tells a story that gives viewer a way to understand why the engineering team�s obsessive attention to detail is so important.)
B-Roll:� New Jersey Plant in action

B-Roll:� California Plant in action



B-Roll:� Nogales Plant in action
VOICEOVER:� MAGNETIC METALS' NEW JERSEY FACILITY SPECIALIZES IN STAMPED METAL PARTS, WHILE THE CALIFORNIA PLANT FOCUSES ON CORES, OR DONUTS OF ALL SHAPES AND SIZES.

BOTH LOCATIONS SEND PRODUCTS TO NOGALES FOR VALUE-ADDED WORK, WHERE SKILLED MEN AND WOMEN STAFF 130 MACHINES PRODUCING PRECISE SPECIALTY CUSTOM-MADE DEVICES FOR ITS DEMANDING CLIENTS. 

Talking Head

Jesus _____

MM Nogales Plant Mgr.

Jesus (Nogales boss): (talks about the ease with which his team in Nogales can turn around a custom job in a short amount of time. It all traces back to the efficiency of the operation.)

B-Roll:� Anaheim Plant in action




B-Roll:� Camband 


Fullscreen:

---------------------------------------

Magnetic Metals

800.257.8174

www.MagMet.com

---------------------------------------

VOICEOVER  IT GOES HAND IN HAND WITH MAGNETIC METALS ADAPTATION OF LEAN, OR EXTREMELY EFFICIENT, MANUFACTURING TECHNIQUES.

FOR MAGNETIC METALS'  CUSTOMERS, IT MEANS THAT THE NEXT CAMBAND IS ON THE WAREHOUSE FLOOR WAITING FOR  INSTRUCTIONS TO SHIP ANYWHERE IN THE WORLD. 

ALL IT TAKES IS ONE PHONE CALL TO MAGNETIC METALS AT 800-257-8174. THAT�S 800-257-8174.

OR ON THE WEB AT M-A-G-M-E-T.COM

MAGNETIC METALS.

THE UNQUESTIONED INDUSTRY LEADER, FOR A REASON. IT'S PEOPLE. SKILLED, TALENTED PEOPLE .